CLIENT SPOTLIGHT: PIKE PLACE MARKET
Pike Place Market isn’t just a place – it’s a living, breathing story told through the people, the flavors, and the craftsmanship that define it. Since 2020, we’ve been producing television and streaming ads for the Market, designed to highlight what makes the Market the “Soul of Seattle.”
AMPLIFYING THE LEGEND OF PIKE PLACE MARKET
Our work with Pike Place Market spans 5 years (and counting!), during which we’ve built a rich library of footage. In conversation with our colleagues at the Market, we proposed the idea of leveraging this library of content to craft a single, cohesive story – one that honors the people, traditions, and experiences that make the Market so much more than the sum of its parts. The result is this 30-second spot, “The Soul of Seattle.”
The Soul of Seattle (30-second commercial)
Small Business Profile Series: Locals Make the Market
Where every business has a story
Pike Place Market is built on the spirit, passion, and resilience of its small businesses. For this series, we created short, documentary-style profiles that highlight the people behind the booths — farmers, chefs, artists, and entrepreneurs whose stories give the Market its soul. These 30-second spots capture real voices and authentic moments, celebrating the vibrant, local community that keeps Pike Place thriving. Four are shared here; the full series can be viewed on Pike Place Market’s YouTube channel.
Featured Businesses:
City Fish • See Lee Garden • Stickman Leather • Ugly Baby
Celebrating the Legacy – and Future – of Pike Place Market
Honoring the people and traditions that make Pike Place Market thrive
We’ve created dozens of commercials that promote Pike Place Market’s seasonal events, local shopping, and community programs — as well as educational spots that showcase what makes the Market so unique. Our goal is to celebrate the people, events, and offerings that make Pike Place Market a vital part of Seattle’s culture — from its role as the country's longest continuously operating farmers market to its thriving community of residents, farmers, artists, and advocates.
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WHAT OUR PARTNERS SAY
“Working with Waka Seattle means having a creative partner who truly listens, adapts and elevates every idea. Their passion, care, and commitment shines through in every project. What they have done to help us tell the story of Pike Place Market is beyond amazing.”
Madison Douglas | Marketing Director, Pike Place Market PDA